On average, Scotch whisky has delivered returns of between 10 and 12 per cent over the long term. Due to the liquor’s popularity and a healthy export market, the auction selling prices of collectable and rare varieties have reached record levels. Annual whisky exports have been growing for the past thirty years.
While past performance is not a guarantee, demand for premium quality liquor is greater than ever. In their 2019 wealth report, wealth management experts Knight Frank listed whisky as a top-performing alternative investment. Scarcely-seen bottles had increased in value by up to 40 per cent, outstripping other well-established asset classes such as fine art, wine and cars.
Tangible assets tend to give greater financial security and are, therefore, an attractive option for many investors. Unlike bonds and shares, whisky is not a crowded market. Read our beginners investment guide.